grief led her to help people tap into their inner strength
With her bold, life-affirming messages of hope, Nicole Leth reaches thousands of people each month on every continent except Antarctica. After the death of her father, grief led her to help people tap into their inner strength.
When she was 17, Leth’s father, a physician, killed himself. According to the September/October, 2021 issue of Daily Word, a publication of Unity, “the power of affirmative words helped her process her grief and heal.” Leth, now 27, the article said, had watched her father struggle with alcoholism, prescription drug addiction, and clinical depression, “rooted in childhood trauma he was never able to heal.”
Affirmations help people to guide their thoughts “to positive outcomes and attitudes,” the article pointed out. They are “positive declarations of Truth,” it said, helping people to see what is “right and true.” And they helped Leth to recognize “the wholeness within herself and everyone else.”
To work through her grief, she painted “statements of compassion” on abandoned buildings, moving on to stickers that she would “leave in piles or affix in public places like benches and bus stops, hoping people would find at just the right moment.”
why use affirmations?
Leth believes that words uplift people. She told Unity that “language is one of the most “powerful ways to channel human connection, and human connection is the basis of human civilization.” She added that words “can mean different things to different people, but they can also help identify things that people are feeling deep inside.”
harnessing the power of advertising for affirmations
To reach more people with her affirmations and tap into their inner strength, Leth drew on memories she had of going on road trips with her father and sharing deep conversations together, the article said. She rented a 50-foot highway billboard in Kansas City, Missouri, that she financed through saving her yoga teacher paychecks. “Passing motorists were greeted with a message not to buy something but to believe something about themselves,” the article added. People saw uplifting messages such as, “You are human. You are lovable. You are strong. You are enough.”
The response to the messages on the billboard was phenomenal. “People flooded the internet in response to the billboard,” according to Unity. Communities and billboard companies requested Leth’s “designs on billboards around the United States, from major thoroughfares to spaces above mini malls, including 400 billboards for National Suicide Prevention Month in September 2019,” according to the article. In addition, her messages “appeared on barges along beaches and around New York City for a day.”
Leth’s myaffirmationproject.com
As part of her desire to “put words that matter into the world so that people will remember that they matter, too,” Leth expanded her affirmation project, according to her website, myaffirmationproject.com. Funded solely by donations, she mails postcards to millions of people throughout the world. In 2020 she sent “20,000 affirmation postcards to humans from all over the world,” she says on her website, “hoping that it would speak to other hearts, too.” She says that she “addressed each one of these postcards by hand because it felt important and intimate and real.”
helping others and herself in find resilience in the pandemic
Many people have felt isolated and afraid during the pandemic, trying to make it day to day and wondering what their future holds. Leth told Unity that “throughout the last year I posted a lot on resilience, reminding people of their survival and to be gentle with themselves, to keep going and be patient.”
Leth has also felt fearful during the pandemic. She was “laid off from her job as a yoga instructor at the same time she was grappling with side effects for a benign brain tumor, diagnosed just before the world went into lockdown,” Unity said in its article. But her affirmation project, she said, has helped her to not only reach other people, but it “has helped her heal from her loss and grief, made her value herself more, and feel stronger ‘from the inside out.'”
Grief led her to help people to tap into their feelings of inner strength, guiding them to feel “uplifted” and “resilient,” just as she feels “life has asked me to do.”
tap into your inner strength
Would you like Leth to send you and your loved ones affirmations to help all of you become more positive people ? Visit her website and sign up!